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This is not advice. Items herein are general comments only and do not constitute or convey advice per se. The information contained in these articles is for guidance only and should not be relied upon without obtaining professional advice having regard to your direct circumstances.


Registering a Business Name

When you first get started in a business you should register your business name with ASIC. Registration of a business name lasts for either one or three years, depending on the fee paid, and ASIC will mail a renewal notice to the nominated proprietor prior to the expiry.

A sole trader, a partnership, a company or a trust can be a nominated proprietor of a business name.

When choosing a business name you should understand that ASIC may refuse to register a name if:

  • It is the same as an existing registered business name
  • It is too similar to an existing registered business name and may be likely to cause confusion
  • The name or words in the name are restricted by Ministerial Prohibition or State or Federal law
  • It contains foreign language characters
If the proposed name suggests the applicant is a professional person, eg. doctor or lawyer, evidence of the relevant qualifications may be required.To check if your proposed name already exists you can check the National Names Index on ASIC at:


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